Early Years

1925: Bang & Olufsen was founded by Peter Bang and Svend Olufsen in the town of Struer, Denmark. The company initially focused on manufacturing radio components. The first product was the Eliminator, which allowed a radio to be powered directly from the mains electricity supply rather than using batteries, a significant innovation at the time.

Expansion and Innovation

1930s-1940s: B&O continued to develop and release a series of innovative radio products, earning a reputation for quality and reliability. During World War II, the company faced challenges, including the occupation of Denmark and the destruction of its factory by fire in 1945. However, B&O quickly rebuilt and resumed production.

Post-War Growth

1950s: The post-war era saw the introduction of the Beolit 39 radio, which featured a revolutionary design and became a symbol of modernism. This period also marked the company’s expansion into new product categories, including televisions and gramophones.

1960s: B&O solidified its reputation for design excellence with products like the Beolab 5000, a high-fidelity stereo system. The company’s collaboration with leading designers, including Jacob Jensen, began during this decade, setting the stage for future iconic designs.

Design and Technological Advancements

1970s: B&O’s commitment to design was further demonstrated with the introduction of the Beogram 4000 turntable, designed by Jacob Jensen. This product featured a tangential tracking tonearm, showcasing the company’s dedication to both form and function.

1980s: The Beosystem 10, an integrated audio system, and the Beovision 88 TV exemplified B&O’s blend of cutting-edge technology and striking design. The company also entered the personal audio market with products like the Beoplay headphones.

Digital Age and New Challenges

1990s: B&O embraced digital technology, launching products like the Beosound Ouverture, a sleek and modern audio system. Despite the shift towards digital, B&O maintained its focus on high-quality sound and aesthetic design.

2000s: The new millennium brought further innovations, including the Beovision 5, a plasma TV with an integrated sound system, and the Beosound 9000, a CD player with a unique visual and functional design. B&O also expanded into the automotive industry, providing high-end audio systems for luxury car brands.

Modern Era

2010s-Present: B&O continued to innovate with products like the Beolab 90, a state-of-the-art loudspeaker with advanced acoustic technologies, and the Beosound Edge, a minimalist wireless speaker. The company also embraced the rise of smart technology, integrating voice control and streaming capabilities into its products.

2020s: B&O remains committed to its core principles of quality, design, and innovation. The company continues to release products that blend advanced technology with elegant design, catering to a discerning global audience.

Legacy

Bang & Olufsen’s legacy is one of relentless innovation, design excellence, and a commitment to providing exceptional audio-visual experiences. The company’s products are celebrated not only for their performance but also for their ability to enhance the aesthetic of any environment. As B&O moves forward, it remains dedicated to its founding principles, ensuring that each product is a testament to the brand’s enduring legacy.